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We all know that customers are the key to a business's success. Make a big difference to them by taking care of the little things that matter-The Buzz: 50 Little Things that Make a Big Difference to World Class Customer Service contains 50 tips and techniques to create the Buzz that delivers world-class customer service. In his punchy, accessible guide, well-known author David Freemantle offers simple, helpful advice on forming strong bonds with your clients. Make them feel special, listen to them, have a laugh with them, turn them into celebrities. Create a Buzz for customer care throughout your company and inspire everyone to Make A Difference (perhaps even to form a M.A.D. group!). Inject energy, vitality and warmth into your customer relations; create a Buzz and reap the rewards.